GE 1996-7 Season 3 Episode 8: Datamine
Note: this is not a transcript, but a working draft of the script, so there may be differences in the aired version.
SFX: HEAVY DOOR, ELECTRONIC BUZZING
AND TICKING, PAUL ENTERS HIGH
SECURITY ZONE
GUARD: Just step through there, Sir.
PAUL: I have a plate in my head.
GUARD: Like, a metal plate ?
PAUL: Yeah ...
GUARD: Okay, we’ve got it. Now over
here, please put your hands
behind your head.
PAUL: Sure. Could you just hold the
mic. for me? Thanks.
I am at the entry gate of
Infobelt, an industrial
dataprocessing and analysis
facility in the new Farben
Commercial Park on the out-
skirts of St. John’s.
Hey Sailor, mind yourself.
All clear?
GUARD: Good so far Now, if you’ll
step over here.
PAUL: No way, Seeker, I’m not that
anxious for the story.
IRVING: (approaching) That’s ok,
Claude, I’ll keep an eye on
him.
GUARD: O.k., Mr. Keough.
PAUL: Ah, -- what a relief.
IRVING: Welcome to Infobelt, Paul. My
name is Irving Keough, I’m the
public relations officer.
You’ll excuse the treatment,
but we can’t be too cautious
-- industrial espionage and so
forth.
PAUL: Natch.
IRVING: This way.
SFX: CROSS FADE TO DEEPER INTERIOR
OF THE BUILDING.
RECORDED VOICES: Ocupe, libre, ocupe, libre,
libre, libre, ocupe...
PAUL: We’ve been walking for miles
past sterile offices, past
glassed-in servers, mini to
super computers, all humming
away in the service of
industry.
IRVING: That’s right.
PAUL: Our Government has made much
of its success in luring you
to the island. Premier Tobin
was so happy about snatching
you away from those smug
bastards in New Brunswick that
he sent Frank McKenna an
obscene photograph of the
Newfoundland cabinet.
IRVING: (chuckle) Yes, we were a
desireable catch.
PAUL: Quite a coup.
And this is the new technology
we keep hearing so much about,
the economy of the future.
Only thing is Mr. Keough, I
don’t see that many people are
working here.
IRVING: That’s right and there won’t
be!
PAUL: Oh ... and what is actually
going on here?
IRVING: There’s so much data
processing ... I don’t know
where to begin -- there’s
Revenue Canada overload,
employee movement analysis,
derivative risk assessment....
oh, this is a fun one; let’s
stop in here and do some Data
Mining.
PAUL: Data Mining?
IRVING: Let’s have a look.
SFX: AMBIENCE CROSS TO NEW
INTERIOR.
IRVING: See we “mine” available banks
of data to draw consumer
profiles.
PAUL: What use is that?
IRVING: All large corporations are
interested in consumer
demographics -- can’t market
successfully without it.
PAUL: I’m not sure I follow.
IRVING: Well, say Furlong Confections
comes up with a new knob, and
they’re mounting a marketing
campaign.
We can tell the people at
Furlong’s what media their
average knob consumers are
plugged into.
PAUL: How can you do that?
IRVING: By matching the inventory
number on a bag of knobs to
the direct-withdrawl or credit
card used for that purchase.
This is matched to a
subsequent purchase of a
magazine or cable subscription
by that same cardholder.
PAUL: That is frightening.
IRVING: Let’s make a correlation. And
the results are coming up now.
PAUL: Boy, is that computer ever
fast!
IRVING: It processes at 70 terra
flops. This particular
machine has a giga wad of
memory.
PAUL: A giga wad. Phew.
IRVING: The correlation is complete.
The typical Furlong knob
consumer of today reads People
Magazine, listens to VOZG--All
Zagner FM.
PAUL: Geez, don’t tell Furlong’s
about this. They’re the
sponsors of BCN’s Traffic
Alert.
IRVING: See! They’re wasting good
money, inflating the price of
knobs, killing the
Newfoundland economy.
PAUL: I doubt it’s that grave ...
oh, look, and they tend to be
pro-life and have a penchant
for pornography.
IRVING: We can work this backwards. I
can track your consumer
behaviour and see what we
might be able to convince you
to buy.
PAUL: Hardly! I’m no Skinner Pigeon
pal. Try getting at my mind
and you’ll be seriously
disappointed.
IRVING: Just give me one of your
credit cards.
PAUL: All I got is Canadian Tire ?
IRVING: I guess that will work.
Now, do you want to turn the
tape recorder off for a
moment?
PAUL: Why?
IRVING: This will be a very revealing
portrait of you.
PAUL: I have nothing to hide from my
listeners.
SFX: HARD CUT
IRVING: --ow legal in California.
PAUL: That’d be a comfort ... if I
was allowed across the border.
Man, I can’t believe all that
stuff is in there. I feel
violated...again!
IRVING: Can this be right? Do you eat
this much mustard?
PAUL: Mustards, Irving. French and
English through Duseldorf and
Pommery, I eat a lot of
mustards - daily.
IRVING: And all these footwear
purchases. If we hadn’t met I
would have assumed you were an
athlete, a runner or
something. Why all the shoes?
Are you into hiking?
PAUL: Oh ya, hiking big time.
IRVING: Hold on! Women’s shoes?
PAUL: That’s in there, wow. Easily
explained Irving, they’re for
my Mom, where she can’t get
out easily, I pick up her
shoes for her.
IRVING: If she “can’t get out”, why
does she need so many shoes?
PAUL: See, this demonstrates the
short-comings of your
technology.
IRVING: It doesn’t have any short-
comings. Its perfect.
This program is now generating
a profile of you based on your
consumer history. I daresay
you’ll find it hasn’t made any
mistake.
PAUL: I’m a hard man to know,
Irving.
IRVING: Really. Here we are... Are
you not a re-covering
alcoholic?
PAUL: Yes.
IRVING: You once owned several large
firearms but this interest
appears to have waned.
PAUL: True.
IRVING: I’d guess you once resided in
Mexico or Guatemala?
PAUL: Ole! Guadalajara, Mexico.
IRVING: Habs fan, eclectic tastes in
music running from free jazz
to thrash country, criminal
record, extrapolates that you
haven’t had a long-term sexual
relationship in some years,
extrapolates tendency to
melancholy, possible bi-polar
disorder ...
PAUL: Hey!
IRVING: Extrapolates reluctance to
visit physician, extrapolates
poor driving record,
extrapolates absent mindedness
...
PAUL: Guilty.
IRVING: Votes Liberal.
PAUL: AH HA!
IRVING: No?
PAUL: I’ve done a lot of things I
regret. I’ve voted for NDP
boobs, Natural Law lunatics,
and once, just once back when
I was drinking, I voted Tory.
But I have never, never, ever!
voted Liberal. I still have
my dignity!
IRVING: Must be lonely.
PAUL: It is.
Absolutely fascinating. Thank
you, and on behalf of the
people of Newfoundland,
welcome Infobelt to our
economy. We’re with you.
IRVING: That’s so kind.
PAUL: (on fade) Now, is there any
way to... could we, erase that
profile.
IRVING: I wish there was.
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